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What's the story? Why As Seen On TV in a hardware store?
Back in the 1995, we decided to put our hardware store online. Not many people were shopping via the web, so we thought we could get a jump on the business and put our entire store online. We set up a rudimentary online shopping cart and waited for the orders to come pouring in.
To our surprise, the most popular item in our stock of 50,000 hardware products was the Clapper. People who had seen the product on late night television had turned to the net to purchase it, and we were one of the only places selling it. We decided that other "As Seen On TV" products would do well also, so we added Didi 7, Miracle Thaw, Rotato, and other products. We tried to give the site a sense of humor, and left many products online just for historical purposes. We won a few awards, sold a bunch of goofy stuff, and managed to have fun writing interesting descriptions of the products.
Fast forward to today, and we're still selling a wide variety of As Seen On TV products both on the web and in our hardware store. These products come and go (as do the spokesmen), but we'll be here as we have been for over 100 years, selling you fun stuff to make your life easier and more enjoyable.